Noom is a weight loss platform that aims to create a healthier you.
Found online at Noom.com and available through a mobile app, Noom’s Healthy Weight Program is an all-in-one wellness plan emphasizing better food, exercise, and mental health.
Does Noom really work? How does Noom work? Does Noom live up to the hype? Keep reading to discover everything you need to know about this unique weight loss program and how it works.
What is Noom?
Noom is a weight loss platform found online at Noom.com.
To start Noom, you download a mobile app and enter your height, weight, gender, age, general health information, goal weight, and other information.
Then you log your meals and exercise habits. Noom gives you feedback on your food and workout choices, pushing you to eat better and reach your target weight and health goals.
Along the way, a Noom coach delivers regular feedback through the app’s messaging platform. Your personal coach pushes you towards your goals while helping you overcome obstacles along the way. You can also interact with other Noom members, pushing each other to reach goals together.
By the end of Noom’s 16-week program, you should have learned to make better food choices, exercise more effectively, and be on the path towards your target weight and health. Along the way, Noom also gives you articles about nutrition, weight loss, and exercise, among other topics.
Noom started as a weight management program. Today, the company is expanding its platform to target behavioral changes, mental health, and more. The goal is to build a happier and healthier world for everyone.
How Does Noom Work?
You can find plenty of weight loss programs. What makes Noom unique? How does Noom work?
Noom is built on proven behavioral science. The goal with Noom is to deliver real, lasting change to users – not short-term weight loss results that don’t list.
Here’s how Noom.com explains the program’s philosophy:
“Through a combination of psychology, technology, and human coaching, our platform has helped millions of our users meet their personal health and wellness goals.”
To understand what fuels Noom’s philosophy, it helps to break down each aspect:
Psychology: Noom’s products are developed using evidence-based approaches and scientifically-proven principles. Noom uses cognitive behavioral therapy (CBT) to help people build sustainable habits. Other weight loss programs may deliver short-term results that don’t last. With Noom, the goal is to deliver real, lasting results that last a lifetime.
Technology: Noom uses technology to innovate and fine-tune its products, ensuring users can access the most effective healthcare tools on the market.
Human Coaching: Noom matches users with one of thousands of trained coaches. Your Noom coach guides you along your health journey, providing the support needed to achieve your goals. You interact with your Noom coach through the messaging feature of the Noom app.
The Noom Quiz
Your journey to a happier and healthier life begins with a Noom quiz. Noom asks basic information about yourself, your background, and your goals.
Some of the questions asked on the Noom quiz include:
- Your age, gender, height, and weight
- Any important events you have coming up (like a wedding, birthday, or other celebration)
- Your current diet and exercise habits (whether you need some work or already have some healthy habits)
- Your main reason for wanting to lose wight (say, to improve your physical appearance, engage more with family and friends, become healthier, feel better everyday, or other reasons)
- Your current priorities for exercising (like losing weight, gaining muscle, or a mix of both)
- Whether or not you have significant back issues
- Whether or not you’re at risk for testosterone deficiency, heart disease, stroke, high blood pressure, diabetes, NASH, high cholesterol, asthma, insomnia, osteoarthritis, kidney disease, depression, or other diseases
- Whether or not you have ever been diagnosed with diabetes or received treatment for diabetes
- Whether or not you played sports or other structured activities growing up
- The current environment in which you live (like the country, the suburbs, or a major city)
- Any life events that have led to weight gain in recent years (like an injury, a marriage, a busy work or family schedule, a slower metabolism, stress and mental health, medications, or hormonal disorders)
- How long it has been since you were at your ideal weight
- Any other weight loss programs you have followed in the past (like Jenny Craig, Nutrisystem, Noom, WW, or other programs)
- Other ways you have attempted to lose weight in the past (like paid meal plans, restrictive dieting, gym memberships, surgeries, or prescription medications)
- Any previous subscriptions to mental health services (like Betterhelp, Talkspace, Youper, Headspace, Calm, Happify, or other platforms), and the reason you wanted to use those platforms (like for improving happiness, mood, sleep, or stress)
- Whether your weight has ever affected your ability to socialize or engage with friends and family
- The area of your plan you want to focus on the most (like nutrition, physical activity, or building good habits)
- Any dietary restrictions or food allergies you have
- How much experience you have with cognitive behavioral therapy (you’re an expert, you’re curious, or you’re uncertain about it)
- How your motivation to lose weight has changed over time (whether it has stayed consistent, ebbed and flowed, or you’re still finding it), including how motivated you are to lose weight right now
- What time of day you typically feel the urge to grab a snack (mornings, afternoons, evenings, or late at night), and what typically triggers your urge to snack and nibble (food around you, boredom, hunger, or other people snacking)
- What other aspects of behavior and health you want to explore with Noom (like brain, behavior, digestion, sleep, stress, energy, and nutrition)
- Whether or not you have a current gym membership
- Whether or not you currently own a smartwatch, a scale, and other fitness equipment
- How busy you are on an average day
- How many alcoholic drinks you have in a typical day or week
- Your marital status (married, married with kids, in a relationship or single)
- How quickly you want to work on the weight loss program (as fast as possible, slow and steady, or somewhere in between)
- A specific goal you want to achieve with the program (like run a 5K, be able to do outdoor activities, feel comfortable and confident in your body, or feel healthier)
After analyzing all of your answers, Noom runs your numbers through the database, then builds a custom profile for you.
The Noom 3 Month Personalized Course
The ultimate goal of Noom is to get you to follow a personalized course for three months. The course lets you achieve your health and fitness goals.
After analyzing all of your response, Noom builds a custom profile for you with your demographic data, your habits and behaviors, and your activity and nutrition. Then, Noom creates a perfect plan based on millions of data points from successful Noom users.
The end result of that analysis is the Noom 16 week program. Over the 16 week program, Noom teaches you how to make better food choices. You can discover information about nutrition, weight loss, and exercise each day. You can also discover how to prevent or manage chronic diseases like high blood pressure or diabetes.
Plus, if you told Noom about an upcoming event you’re excited about, then Noom will describe your expected weight loss by that point. You might lose 13lbs by your wedding, for example.
You can see how long it will take you to lose weight, at which point you’ll achieve your goals, and other information about your future health and wellness.
Noom 3 Month Weight Loss Program Features & Benefits
Noom emphasizes the following features and benefits with its three month weight loss program:
Daily Lessons On Your Terms: Noom’s personalized lessons help users gain confidence with practical knowledge they can employ immediately. Each lesson contains actionable tips that you can use to improve your daily exercise and lifestyle habits. You decide how much time to spend on each lesson, making it easy to fit Noom into any schedule.
Get Motivated with Coaches and Groups: Your Noom 3 month weight loss program comes with one-on-one coaching and access to support groups. You can get the support you need for your weight loss and lifestyle goals.
At Your Speed: Noom offers tracking tools for food, exercise, and more, allowing you to hit your goals at a pace you’re comfortable with. You can choose to speed up your program or slow it down, based on the time you have to dedicate to Noom.
Based on Cognitive Behavioral Training: Any weight loss program can deliver short-term results. However, Noom emphasizes long-term results via psychological training. Noom uses cognitive behavioral therapy (CBT) to help you build the confidence you need for long-term, lasting results.
No Restrictive Dieting: Noom doesn’t tell you what you can or can’t eat. Instead, Noom lets you be the boss of your own diet. In fact, Noom doesn’t believe in good or bad foods at all. Instead, they believe in empowering users with the wisdom they need to make more informed decisions on their own health and wellness goals.
Progress Over Perfection: Like all good lifestyle improvement programs, Noom emphasizes progress over perfection. Noom’s tools (including weight logging, food and water tracking, and step counting) are designed to empower you to achieve your goals and keep you in charge of your own progress. Weight loss isn’t a single, continuous journey. It’s filled with ups and downs. Noom emphasizes progress over perfection for lasting results.
Noom Diet: What Can You Eat?
Noom, unlike other diets, does not limit any foods. Noom doesn’t prevent you from eating any foods, nor does the platform consider any foods to be ‘bad’. Instead, Noom wants to empower users with the wisdom they need to make their own smart decisions about dieting.
Of course, Noom does have some food recommendations. Noom color-codes foods with green, yellow, or red based on their nutritional value. Red doesn’t mean the foods are unhealthier; it just means there are more calories and they should be eaten in smaller portions.
Here are basic rules about Noom’s green, yellow, and red food control program:
Noom’s green foods contain the most nutrients and fewest calories. Many of these foods are also rich with water, providing the highest concentration of nutrients without overloading you with calories.
According to Noom, these foods should make up the bulk of your diet (or more than half of your daily calories). Green foods include:
- Vegetables like spinach, broccoli, and bell peppers
- Fruits like apples, strawberries, and bananas
- Whole grains like oatmeal, brown rice, quinoa, and whole grain bread
- Dairy like non-fat yogurt, non-fat cheese, skim milk, and unsweetened almond milk
- Protein sources like tofu
Yellow foods have less nutritional value and more calories. Noom encourages you to eat yellow foods in moderate amounts. You can eat more yellow foods than red foods, but both should consist of around 25% of your caloric intake.
Yellow foods include:
- Protein sources like chicken, turkey breast, lean ground beef, and eggs
- Fish like tuna and salmon
- Dairy like Greek yogurt and low-fat cheese
- Legumes like black beans and chickpeas
- Grains like whole grain tortillas
Red foods have the least nutritional value and the most calories. They’re not unhealthy to eat, per se, but you should eat these foods less often and in smaller portions.
Sample red foods include red meats, processed foods, and full-fat cheeses. You should aim to get 25% of your daily calories from red foods, using portions of one-fourth to one-half cup.
Red foods include:
- Oils like olive oil, coconut oil, and avocado oil
- Seeds like flaxseed, sunflower seeds, and chia seeds
- Nuts like almonds, cashews, and walnuts
- Nut butters like peanut butter and almond butter
To be clear, Noom doesn’t claim you can’t eat red or yellow foods. Instead, they recommend restricting the red and yellow foods you eat while emphasizing green foods.
How to Get Started with Noom
Noom is designed to be easy for anyone to start. Just follow these steps:
Step 1) Take a quiz and get a customized plan. We mentioned some of Noom’s quiz options above. Over the 10-minute quiz, Noom learns more about you, your unique goals, and your previous weight loss strategies.
Step 2) Pay, then download the Noom app and create your profile. You start by paying for the Noom 7-day trial (which costs $0.50 to $18, depending on how much you want to pay). After the seven day period ends, Noom charges you the full $129 for the three month weight loss program.
Step 3) Meet your coaches, complete lessons, and start tracking your calories. From this point forward, you can follow the Noom program to meet coaches, commit to lessons, and get your calorie budget. Noom asks you to complete 10 mini lessons in psychology and cognitive behavioral therapy over 16 weeks. You can choose whether you want to spend five minutes or 16 minutes a day on lessons. After two days of following the Noom program, a Noom coach will check in on your progress. Noom customizes your calorie profile based on the information you presented and any additional health and wellness information.
Pros of Noom
Some of the advantages of losing weight with Noom include:
Personalized Coaching: If you want to stay accountable, then you might look Noom’s personalized coaching. Noom assigns a coach to you, and you check in with the coach regularly to ensure you’re staying on track.
No Restricted Foods: Noom doesn’t tell you to stop eating certain foods, nor does the program have strict dietary requirements. Instead, Noom educates users on their food choices, and then asks users to make the right decision about the foods they eat.
Easy-to-Follow Lessons: Noom’s lessons are easy for anyone to follow. You can choose whether you want to spend five or 15 minutes per day on the lessons. While other weight loss programs focus on diet and exercise, Noom adds a psychological component to deliver long-lasting results.
Long-Term Results: Many people have lost weight with diet programs, only to regain that weight in a few weeks or months. Noom is proven to avoid the ‘yo yo’ diet problem we see with other weight loss programs, educating users to ensure they get longest-lasting results.
Track Everything: If you want to track everything and get unique insight into your health, then Noom may be the right choice for you. Noom lets you track your diet and exercise habits to ensure you are staying on track.
Evidence-Based and Backed by Science: Many of the leading weight loss programs have completed clinical trials to verify they work. Noom is backed by multiple clinical trials involving thousands of participants, with multiple studies proving Noom works for weight loss – and helps keep weight off.
Cons of Noom
Noom has some drawbacks. Complaints about Noom include:
Expensive: Noom costs $129 for a three month weight loss program. Your weight loss program includes customized weight loss information and personalized coaching, all of which are delivered digitally. For some, that’s a lot of money to pay for a weight loss app.
Requires Commitment: Noom asks you to report full diet and exercise information into the app. It requires commitment. Plus, with weekly check-ins from a goal coach, Noom keeps you accountable.
No Specific Meal Plan: Some people want to be told exactly what to eat. Noom is not designed for those people. If you want a specific, custom-built meal plan explaining everything you should eat for breakfast, lunch, and dinner, then Noom may not be the right choice for you.
Poor Customer Service Ratings: Noom has some poor reviews for its customer service. Noom has a ‘D’ rating from the Better Business Bureau, for example, with many customers complaining about refund issues and credit card charges.
Noom Trial Pricing
After completing the Noom quiz above, Noom builds a custom profile for you. You can pay to access that profile and get instant insight into your health through the 7-day trial.
Because of the global health crisis, Noom has adjusted its pricing to a ‘pay what you like’ model. Noom believes money shouldn’t stand in the way of finding a plan that works. That’s why the company lets users try Noom for less than $1. You can pay what you like, with amounts ranging from $0.50 to $18.37 (which is the price Noom pays to its employees for the trial).
You can pay anywhere from $0.50 to $18.37 for the 7-day Noom trial.
After the 7-day Noom trial is over, you’ll automatically sign up for a full Noom 3-month plan.
The 3-month plan is priced at $129, or around $9.92 per week:
3-Month Plan: $129
Noom Refund Policy
Noom offers refunds on all trials and the full Noom program.
If you’re unsatisfied with either the trial or the complete Noom program, then contact Noom’s customer service team to request a refund.
Noom does not disclose a specific day limit or dollar amount for its refund policy. However, you can learn more about Noom’s refund policy here.
Scientific Evidence for Noom
Noom has published research proving their system works. In fact, Noom has more than 30 peer-reviewed scientific articles that inform users, practitioners, scientists, and the public about how Noom’s methods work – and how effective they are.
Noom also has a team of behavioral health experts with PhDs and masters degrees in psychology, neuroscience, integrative medicine, and statistics. Plus, Noom’s research spans multiple areas, including oncology, diabetes prevention, hypertension, diabetes management, and more.
In one 2016 study published in Nature Research, 78% of Noom users sustained weight loss over nine months. That study involved 35,921 participants.
Similarly, a study published in the British Medical Journal found that 64% of Noom users lost more than 5% of their weight while following the program.
Plus, the University of Sydney’s Medical Center ranked Noom the number one weight loss program out of 800 surveyed programs.
Meanwhile, other weight loss programs often lead to the ‘yo yo’ effect – something that Noom is specifically designed to avoid. You might lose weight today, only to gain it back over the coming weeks and months. Noom aims to minimize the yo yo effect using behavioral training – and research backs up that claim.
Yo yo dieting isn’t just ineffective: it can also be hazardous to your health. Researchers at Columbia University found that women with a history of yo yo dieting and weight cycling had more cardiovascular risk factors than those who maintained a consistent weight.
You can view more of Noom’s research here: https://web.noom.com/research/
Noom offers enterprise products for employers. If you want to solve a health problem at your office, then you can sign up for a Noom enterprise plan.
As Noom explains, people suffering from chronic and pre-chronic conditions have incremental healthcare costs of $500 to $12,000 per year. Plus, over 70% of adults have at least one chronic condition – and many have multiple conditions.
Noom’s enterprise programs provide a personalized approach while offering proven clinical outcomes. Noom’s enterprise programs include:
- Healthy Weight
- Diabetes Management
- Hypertension Management
- Hypertension Prevention
- Type 2 Diabetes Prevention
According to Noom.com, 84% of employees complete the program, 64% lose 5+ or more of their body weight, 60% keep off the weight for more than one year, 73% reduce the risk of developing diabetes, and 83% of people with diabetes control their blood glucose after completing Noom.
Noom is a consumer-led digital health company aiming to help people live healthier, happier lives. The company was founded by Saeju Jeong and Artem Petakov in 2008 because they were dissatisfied with how the American healthcare system focused on “sick care instead of health care.”
Jeong and Petakov were also motivated to launch Noom because they found that up to 50% of premature deaths were linked to behavior and preventable causes – yet nothing was being done to address the problem. They took the issue into their own hands, building digital products to help people take control of their health.
Today, Noom has helped millions of people lose weight and lead healthier lives. The platform is available in English, Korean, Japanese, German, and Spanish.
Noom is based in New York City.
You can contact Noom via the following:
Email Form: https://web2.noom.com/support/contact-support/
Noom is a weight loss app that emphasizes real, sustainable weight loss over short-term results. And it is very different than other fat burning methods like weight loss pills or metabolism-boosting products like Java Burn for example.
By equipping users with the evidence-based diet and exercise information they need, Noom aims to provide better weight loss results than other programs.
To learn more about Noom or to sign up for the 7-day trial for as little as $0.50, visit Noom.com today.
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